We don’t just collect data, we connect data

YouGov works with the world's leading brands and organisations to understand what people think.

YouGov is a global market research and data organisation company. Our core offering of opinion data is derived from our highly participative panel of 5 million people worldwide who provide us with live, continuous streams of information on what they think about a whole range of different subjects.

Founded in the UK in 2000, YouGov is the pioneer of online market research. We operate across all continents and our online research model allows clients to get international results faster and more cost-effectively than traditional methods, with no compromise on quality.

We are a data company, publishing data for the public as well as creating solutions for our clients to enable them to make better, data-driven, decisions by understanding their users, customers and markets. We do this with the power of the YouGov Cube – the largest interconnected database of public opinion in the world.

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