We are seeking an experienced Web Data Analyst for the Marketing Data Hub Initiative. This initiative will consolidate data from our diverse Marketing Technology (MarTech) stack into the Enterprise Data Warehouse (Snowflake) using Adverity as the ETL solution and visualize data through Tableau dashboards.
The Web Data Analyst will report to the Data and Analytics Manager, Marketing Hub and will oversee Adobe Analytics administration for our websites They will work closely with the web development team for tagging, QA and maintaining the data layer as new pages and features are added to the sites.
This role is essential for providing accurate, consistent web data for enterprise dashboards and maximizing data value with a robust data model.
Adobe Analytics administration:
Manage and maintain Adobe Analytics components to deliver consistent web performance reporting.
Grant access for new users in accordance with internal and external access guidelines.
Create templates for all users to easily create self serve dashboards and analysis
Monitor platform usage and licensing to ensure compliance with contractual thresholds.
Web Data Layer Maintenance:
- Work with web developers to implement and maintain Tealium tagging, ensuring accurate tracking of behavioral and ecommerce metrics.
Advise site experience and web marketing teams on tracking new site pages, navigation, and features.
- Continuously monitor data quality, enforcing governance standards and optimal reporting.
Analytics Reporting
- Create Adobe Analytics dashboards as requested by stakeholders for campaigns, pages and features with focus on answering business questions.
a) Create custom segments in Adobe Analytics to create clear and comprehensive reporting
b) Create custom metrics as needed by stakeholders to report on products and web features
As needed or alerted, create Adobe Analytics dashboard reports to assess issues such as error spikes, ecommerce dropoffs and other issues and report the results to management and web issues channels to ensure these issues are addressed.
Working with the BG's support A/B testing with custom reporting in Adobe Analytics
Data Integration and Stewardship
Use the Adobe Analytics API connector to create custom datastreams in Adverity, ensuring comprehensive data availability for Snowflake tables.
Partner with BI developers to support ETL development, including query and table relationship assessments.
Contribute to sprint planning, prioritizing analytics-related tickets.
Troubleshoot data stream interruptions and resolve data quality issues.
MUST
Experience
- Minimum 5 years' experience in web analytics, using Adobe Analytics or Google Analytics.
- Background in web marketing within an ecommerce setting.
Skills
- Proficient in website data layer structure and tagging practices.
- Competent in building datasets via API queries.
- Solid understanding of SQL for data manipulation and analysis.
Education
- Bachelor's degree in Data Analytics, Computer Science, or a related discipline. A Masters degree is preferred.
Working in Video Collboration projects
Luxoft DXC
2000
Luxoft, a DXC Technology Company is a global digital strategy and software engineering firm with over 17,000 international employees within its 58 offices in 29 countries. It is headquartered in Zug, Switzerland.
In January 2019, Luxoft was acquired by U.S. company DXC Technology. Luxoft partnered with LG Electronics to create a next-generation Autonomous Mobility concept vehicle that integrates consumers' personalized digital lifestyles into a driving experience. Luxoft enabled Switzerland's first Blockchain based e-vote platform with the City of Zug and Hochschule Luzern's Blockchain Lab.
Luxoft, a DXC Technology Company is a world-renowned company. It has been present on the Polish market for over 13 years. We have offices in Krakow, Warsaw, Wroclaw, and Gdansk. We employ over 2,000 professional experts carrying out projects for over 100 clients from the financial, automotive, medical, tourist industries, etc. We work for many international clients, including the USA, Great Britain, and Switzerland.
So far, Luxoft Poland has made a name for itself as a company that offers work on innovative projects, we offer various experiences in the field of IT, opportunities for rapid development, an extensive training program, and attractive benefits for employees.
At present, 62% of Luxoft Poland employees come from Poland, and 38% from around 50 countries, including Ukraine, Brazil, India, Turkey, Spain, Portugal, Italy, Romania, USA, etc.
At Luxoft, a DXC Technology Company almost 80 percent of employees are experts with the "Senior" experience level, with at least five years of experience. We care about our employees, so every day we try to provide them with the best possible conditions for work and development.
Technology is our passion! We focus on top engineering talent means that you will be working with the best industry professionals from around the world. Because of that, Luxoft is a global family with an epic atmosphere – we love what we do!