User Acquisition Manager (Mobile)
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a User Acquisition Manager (Mobile) based in United Kingdom.
This role sits at the heart of a fast-scaling global mobile growth function, focused on acquiring high-quality users across leading social discovery and entertainment apps. You will own performance-driven campaigns across major paid media channels, with a strong emphasis on Meta and TikTok, optimizing toward LTV, CPA, and overall profitability. The environment is highly data-driven, international, and fully remote, bringing together experienced marketers and product teams across multiple regions. You will experiment continuously with creatives, audiences, and bidding strategies to unlock scalable growth. The role requires strong analytical thinking and a deep understanding of mobile attribution and funnel economics. It is ideal for someone who thrives in a high-velocity, test-and-learn culture where impact is measured directly through performance metrics.
Accountabilities:
You will be responsible for managing and scaling mobile user acquisition campaigns across multiple performance marketing channels, ensuring strong efficiency and growth outcomes.
- Launch, manage, and optimize paid user acquisition campaigns, primarily on Meta (Facebook Ads) and TikTok Ads
- Monitor, analyze, and report campaign performance using attribution and analytics tools such as AppsFlyer and internal BI systems
- Scale acquisition channels while maintaining target CPA and LTV thresholds, continuously improving key performance metrics
- Test and iterate on new creative concepts, audience segments, and ad formats to improve campaign effectiveness
- Conduct deep performance analysis to understand funnel behavior, unit economics, and profitability drivers
- Collaborate with creative and analytics teams to refine targeting strategies and improve overall campaign ROI
Benefits:
- Fully remote full-time role with global team collaboration
- 28 calendar days of annual vacation
- 7 wellness days per year for rest and personal needs
- Health-related support, including reimbursement options up to $1,000 annually if insurance is not applicable
- Budget support for professional development, covering 50% of training, courses, and conferences
- Equipment or workspace support (home office setup or coworking reimbursement up to $1,000 every 3 years)
- Employee referral bonuses up to $5,000
- Corporate discounts for English language learning
- Internal rewards system with redeemable perks such as merchandise, team activities, and wellness benefits
Requirements:
The ideal candidate has strong hands-on experience in mobile performance marketing and a deep understanding of acquisition mechanics and attribution systems.
- 2+ years of experience in user acquisition for mobile apps, with proven results on Meta (Facebook Ads) and TikTok Ads
- Strong understanding of performance marketing metrics, unit economics, and mobile growth funnels
- Experience working with mobile measurement partners (MMPs), especially AppsFlyer, and knowledge of SKAdNetwork principles
- Ability to analyze campaign data and translate insights into actionable optimization strategies
- Strong testing mindset with experience in A/B testing creatives, audiences, and bidding strategies
- Good communication skills and ability to work in cross-functional, remote, international teams
- Fluent Russian and English (minimum B1+ level in English)
