Appodeal
Appodeal is a dynamic US-based product company with a truly global presence.
We have offices in Warsaw, Barcelona and Parkland (FL), along with remote team members located around the world.
Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.
At Appodeal, we’re more than just a company—we’re a team united by a common mission: Help people discover and grow their talents through products that enable successful mobile app businesses!
We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.
Here’s what we value, and what we hope you do too:
- Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
- Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
- Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
- Enjoying the Journey: We believe in having fun while working toward our goals.
Appodeal is looking for a Product Lead to drive the product strategy and execution for our mobile gaming business unit.
You will own the full product lifecycle across our portfolio of games—including WordMaker, Solitaire, and Brick Blast—focusing on improving key metrics such as retention, engagement, and monetization. This role combines hands-on product management with strategic ownership, close collaboration with cross-functional teams, and a strong focus on experimentation and data-driven decision-making.
Product Leadership & Strategy
- Own and drive product strategy across the mobile games portfolio
- Identify growth opportunities and define product vision aligned with business goals
- Continuously improve core product metrics (retention, engagement, monetization)
- Translate high-level goals into clear product initiatives and roadmaps
- Make prioritization decisions based on data, impact, and speed
Hands-On Product Management
- Act as a hands-on PM, directly working on features, experiments, and improvements
- Write PRDs, define hypotheses, and lead feature development end-to-end
- Deeply analyze product performance and user behavior
- Independently pull and analyze data to support decisions
- Rapidly iterate based on experiment results and insights
Experimentation & Data-Driven Development
- Own and drive experimentation processes (A/B testing, hypothesis validation)
- Partner with data teams to design and analyze experiments
- Build a strong culture of fast iteration and continuous learning
- Challenge assumptions using data and measurable outcomes
AI & Product Efficiency
- Actively leverage AI tools (e.g., Copilot, GPT-based tools) in daily workflows
- Identify opportunities to accelerate product development using AI
- Automate repetitive tasks and improve team productivity through tooling
- Promote AI-driven workflows across the team
Cross-Functional Collaboration
- Work closely with engineering, game design, UA, monetization, and data teams
- Ensure alignment between product vision and execution
- Facilitate fast decision-making and unblock teams when needed
- Communicate clearly with both technical and non-technical stakeholders
Ownership & Impact
- Take full ownership of product outcomes, not just delivery
- Drive measurable business impact through product decisions
- Operate in a fast-paced, high-ownership environment
- Continuously optimize for speed, quality, and scalability
Why Join Us?
- Work on products with real scale and impact in the mobile gaming space
- Join a fast-moving, high-ownership team focused on results
- Build and experiment in a data-driven, product-first environment
- Leverage modern tools, including AI, to move faster and smarter
- Competitive compensation, performance bonuses, and growth opportunities
Our Values
- Leverage Data to Build Product – We make informed decisions grounded in data and insight
- We Work Together to Serve Others – Collaboration drives our success
- Relentless Pursuit of Excellence – We continuously improve and raise the bar
- Passionate Curiosity Fuels Perseverance – We explore, learn, and adapt
- Direct and Straightforward, No Politics – We value transparency and honesty
- Lean Startup Mentality – We move fast, experiment, and iterate
- Ownership and Accountability – We take responsibility for outcomes
Requirements
Must-have
- 3+ years of product management experience with a proven track record of improving product metrics (retention, engagement, monetization)
- Strong background in mobile gaming / casual games / ad-monetized products
- Hands-on approach — comfortable being directly involved as a PM (writing PRDs, running experiments, analyzing data)
- Strong data-driven mindset with the ability to challenge assumptions using evidence
- Experience working in fast iteration environments with frequent experimentation cycles
Technical & AI Skills
- AI-fluent — actively using AI tools in daily workflows with clear examples of impact
- Ability to code at a working level:
- Pull data independently
- Automate routine workflows
- Build simple prototypes without blocking on engineering
- Familiarity with analytics tools and product metrics tracking
Mindset & Leadership
- High ownership and accountability for outcomes (not just outputs)
- Strong problem-solving and decision-making skills
- Hungry, proactive, and adaptable — comfortable working in ambiguity
- Speed-oriented mindset with focus on execution and iteration
- Strong collaboration and communication skills
Nice to Have
- Experience with mobile game monetization (ads, IAP, hybrid models)
- Experience working with tools like Firebase, GameAnalytics, Amplitude
- Background in high-growth or startup environments
- Experience building or scaling live game products
