Web Analytics Developer
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Web Analytics Developer in Netherlands.
Join a data-driven and technically advanced environment where accurate tracking and measurement are at the core of marketing performance and decision-making. This role is ideal for someone who enjoys working at the intersection of analytics, engineering, and marketing operations, ensuring reliable data flows across websites, ad platforms, and CRM systems. You will take ownership of end-to-end tracking implementation, from setup and validation to troubleshooting and optimization. Working closely with account managers, engineers, and clients, you will translate business requirements into robust technical tracking solutions. The environment values precision, accountability, and strong technical thinking. If you enjoy solving complex data challenges and building trustworthy analytics systems, this role offers strong impact and ownership.
Accountabilities:
- Design, implement, and maintain end-to-end tracking setups across platforms including Google Tag Manager, Meta Pixel, Google Ads, and related tools.
- Implement and validate event tracking across websites, CMS platforms, ecommerce systems, and CRM tools to ensure accurate data capture.
- Ensure consistency and reliability of conversion tracking, UTM parameters, attribution models, and cross-platform event mapping.
- Integrate analytics and tracking systems with CRM platforms such as HubSpot, Salesforce, Recruiterflow, or GoHighLevel.
- Work directly within client codebases when tag management solutions are insufficient, including React and TypeScript environments.
- Diagnose and resolve tracking discrepancies, attribution issues, and data flow inconsistencies across systems.
- Conduct thorough QA testing for all implementations and ensure tracking integrity before deployment.
- Document tracking setups, assumptions, and technical logic, and communicate findings clearly to internal teams and clients.
- Collaborate with account managers and stakeholders to gather requirements and translate them into technical solutions.
- Recommend improvements to tracking architecture and data reliability to enhance reporting accuracy and marketing performance.
Benefits:
- Fully remote work setup with flexibility to work from anywhere.
- Competitive compensation paid in USD on a bi-monthly schedule.
- Paid time off in accordance with company policy.
- Observance of company-recognized holidays.
- Opportunity to work with modern analytics and marketing technologies.
- Exposure to cross-functional teams including engineers, marketers, and account managers.
- High ownership role with real impact on data accuracy and business decisions.
- Professional growth in a technically driven and fast-evolving environment.
Requirements:
- 3 to 5+ years of experience in web analytics implementation, tracking instrumentation, or technical ad operations.
- Strong hands-on expertise with Google Tag Manager, Meta Pixel, and Google Ads conversion tracking.
- Proficiency in JavaScript and TypeScript, with experience working in React-based environments.
- Proven ability to troubleshoot complex tracking, attribution, and data integration issues.
- Strong understanding of marketing analytics, event tracking, and digital attribution principles.
- Excellent communication skills with the ability to explain technical concepts to non-technical stakeholders.
- Experience working in client-facing or agency environments managing multiple tracking setups is a plus.
- Familiarity with server-side GTM, advanced tracking architectures, or broader MarTech ecosystems is a strong advantage.
- Detail-oriented mindset with a strong focus on data accuracy and quality assurance.
