About toogeza
We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, we may help to find the right ones.
Currently, we are looking for a Product Manager (Growth) for ELVA.
About the Project:
ELVA is a mobile app with a subscription for exclusive video content and tools for video creation. We are scaling and looking for a Product Manager (Growth) who will take ownership of experiments, conversion, and unit economics of subscription products.
About the Role:
We’re looking for a Product Manager (Growth) to drive ELVA’S subscription growth. You’ll own A/B tests, pricing experiments, onboarding optimization, and unit economics modeling, working closely with marketing and analytics teams. This is a hands-on role where your experiments and insights will directly impact acquisition, conversion, and retention.
Responsibilities:
- Build and prioritize a growth tests roadmap (A/B tests of subscription offers, pricing tests, onboarding flow) to increase conversion and subscribers across mobile and web platforms.
- Closely collaborate with the performance marketing team, analysts, and BI department to accurately calculate CPI, CAC, LTV, payback period and optimize the budget.
- Define product requirements, success metrics, and monitor their achievement (DAU, MAU, D1/D7/D30 retention, MRR, churn).
- Set up, analyze, and automate dashboards in BI (Looker / Tableau / internal dashboards) for quick insights and decision-making.
- Conduct deep-dive analytics: cohort analysis, LTV forecasting, unit economics modeling.
- Implement customer feedback loops and usability tests to identify features that accelerate subscription growth.
We offer:
- Participation in strategically important product growth with equity share.
- Competitive salary and performance-based bonuses tied to key growth metrics.
- Access to advanced analytics and ML tools.
- Opportunity to rapidly scale hypotheses and see the results of your work in real-time.
Requirements:
- 3+ years of experience as a Product Manager Growth / Subscription in mobile apps.
- Proven experience with A/B testing of pricing models and subscription offers.
- Strong knowledge of unit economics (CAC, LTV, payback) and skills in calculation/modeling.
- Hands-on experience working with performance marketing (CPI/CPA campaigns in Meta, TikTok, Google UAC, or programmatic).
- Solid BI skills (Looker, Tableau, BigQuery, SQL) and experience with analytics platforms (Amplitude, Mixpanel).
- Experience in building and maintaining growth dashboards and real-time metric monitoring.
- Excellent communication and influence skills for cross-functional collaboration.
Nice to have:
- Knowledge of Web-to-App funnels and hands-on experience with commission bypass (Stripe, web paywall).
- Experience with AI tools for creative and content production.
- Previous experience launching subscription products in the US market.
- SQL/Python skills for independent deep analytics.
