Kinesso, the Marketing Engine of IPG, is focused on creating data-driven solutions through enhanced or newly-created products and services, maximizing the impact of traditional and addressable media. Kinesso’s core principle is to drive smarter business decisions and better outcomes for clients using our suite of data and technology services.
Powered by Acxiom, IPG’s foundational data and technology layer, the company provides comprehensive data-driven marketing capabilities to clients, as well as act as a trusted data management partner to brands.
Kinesso provides the function of demonstrating how effective our clients investments are, and moreover advising our clients where best to invest in media to grow their brands and businesses in the future. It is an incredibly exciting field to be in and becoming of crucial importance to clients and marketers alike. This is a growth business and Kinesso regional focus for growth is on building on our team of experts in Poland specifically.
This role presents a unique opportunity to be a part of that growth. Our team has been expanding year on year and that growth is expected to continue for many years.
You will collaborate with other markets and will work on projects for multiple brands and clients across multiple categories in many countries in EMEA (Europe, Middle East and Africa) and North America. This role offers a huge range of diversity which is unique to the analytics world and will put you in an excellent position for career development and personal growth over the coming years.
MMM Analyst / Senior Analyst
About IPG MediabrandsIPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
- Deep knowledge of media and advertisement market
- Use of innovative tools and taking part in interesting, international projects
- Unique know-how, acquiring specialist skills and knowledge
- Attractive working conditions
- Positive atmosphere, working in young and dynamic team
- Excellent analytical skills
- Min 2 years experience in data analysis and reporting
- Strong knowledge of statistics and econometrics
- Quick learner, willing to learn and apply new knowledge with attention to detail
- Open-minded with desire to self-develop and face new challenges
- Strong communication skills
- English skills at least at communicative level
- Experience in Marketing Analytics
- Required Knowledge of Excel, PowerPoint and R or Python
- Added Advantage: Knowledge of Power BI / Tableau, SQL,
- Bachelor graduate in Statistics, Econometrics, Mathematics, Quantitative Methods, Marketing Analytics or other relevant analytic fields
- Delivering bespoke analytical projects using quantitative analyses and econometric modelling, cooperation in international projects
- Complex analyses regarding marketing strategies, media campaigns and plans optimization with understanding business needs and objectives
- Consulting with internal and external clients on data-related projects
