The DocMorris Health Platform is a wholly-owned subsidiary of the Swiss DocMorris AG, which generated external sales of 1,081.6 million euros in the German segment in 2022 with over 10 million active customers. The platform encompasses all activities related to digital, holistic healthcare – from diagnosis during online doctor visits to pharmaceutical advice and the necessary medication, health product, or digital solution. The DocMorris Health Platform is the market leader in online pharmacies and a leading provider of health tech solutions in the prescription process and telemedicine. In this way, DocMorris creates simple access for customers to all health services in one place.
As a Senior Marketing Business Analyst (m/f/d), you will be part of the Customer Insights and Marketing Controlling team.
Your challenging tasks include:
- Development of customer segmentations
- Conducting campaign analyses to identify patterns and optimization potential, as well as developing corresponding campaign dashboards
- Development of business cases for new marketing initiatives and corresponding success evaluation
- Ensuring data quality and consistency of our marketing KPIs
- Development of revenue planning/forecasting models
- Preparation of Business Review Meetings for the DocMorris Board
- Close collaboration with the Marketing, Category Management, and IT departments
- Use of BI tools
- Setup of daily campaign tracking for Rx and OTC in Tableau (onsite and offsite)
- Management (business cases, selections, success evaluation) of initiatives (prescription subscription, outbound, etc.)
- Further development of planning and customer cohort models (including retention tracking)
- Ad hoc analyses/deep dives resulting from requests from agile teams
You have a degree in Business Administration, Business Informatics, Mathematics, or a comparable qualification and at least 3 years of professional experience in a similar position. Furthermore, you convince with the following qualifications:
- Marketing understanding in the retail/e-commerce sector and understanding of digital channels
- Ability to analyze large amounts of data and derive clear insights
- Sound experience with SQL and BI and data visualization tools (e.g., Tableau, Looker)
- Excellent analytical skills and solution-oriented approach
- Good communication skills and strong team spirit
- Good English skills
Working and Living at DocMorris
At DocMorris, we have created an environment where teamwork is paramount. Our employees combine passion and enjoyment at work with drive, initiative, and entrepreneurial spirit. This is how we achieve excellent results together.
We aim to create the healthiest possible working environment where all employees feel comfortable and can develop their skills. We offer a variety of initiatives to enable a good work-life balance, including flexible working hours, part-time work, and the possibility of remote work. Our benefits include company pension plans, disability insurance, travel expense reimbursement, discounted employee shares, and much more.
Join our team and actively contribute your ideas and skills to our mission of rethinking health. Whether you are a pharmacist, IT expert or entrepreneur, creative idea generator or structured, logical thinker, manager or trainee – everyone can make a difference at DocMorris.
