OnniBus.com

Onnibus.com is the leading bus company in Finland with strong focus on online sales (90%+ of the inventory is sold online), digital innovations and ROI based change management. Due to its position of the brand on the market and large number of customers the company has potential to position itself as a „marketplace” and offer to the customers additional products and services which would positively impact the margin.

To ensure further growth in the online area the company needs to enforce the marketing team and hire experienced specialist who will prepare and execute  emarketing  activities (including PR), report results and utilize the learning curve and A/B testing approach to ensure increase of the effectiveness of the actions.